About rwb330

New Life has been developing diversified social enterprises to create employment and training opportunities for people in recovery of mental illness since 1994. In line with our mission of promoting mental wellbeing, we rebranded the corporate identity of our social enterprises with an aim to strengthen the positions of our brands in the hearts and minds of customers.

“330″ , resembles the phonetic sound of “body, mind and spirit” in Cantonese, is our new corporate brand identity that reflects our social enterprises’ focus on promoting holistic health. Theme projects include café330, farmfresh330, eshop330, rwb330 and ecotour330. Through our strategic branding, we deliver value to our customers by helping them better understand our vision, increase understanding of people in recovery and raise awareness of their holistic health.